Comparing ‘there” versus “here”….hmmm. Fact is, we don’t really know where “here is” in broadcasting vernacular. I remember many years ago our “local” radio station receptionist trying to explain to an elderly listener (who baked a pie for her favorite DJ), that the DJ actually lived 2000 miles away in Chicago. Shocked and disappointed, Grandma and her Peach Pie went out the door (with a bumper sticker of course) never to return. I love pie. And it disappeared.
Yes, Radio Stations were the early adopters of outsourcing. In fact, BSW’s company founder Irv Law, was the first to introduce ‘automation systems” to stations in the 1960’s. Nowadays, listeners are not amazed to learn that many local DJ’s are, in-fact, local fiction. A local radio station actually emulating from another loCAL (New York, New Brunswick, or Mars) ain’t no big thang. Local is a state of mind right?
So let’s talk about you shall we? Wanna be hip? Wanna be cool? Simple…Broadcast Live and Broadcast Local. Turns out this is is an effective serum to cure broadcasting blahs. Being connected with your local community is your opportunity to profit successfully in a soft economic climate.
Broadcast live from the hotel or 50,000 seat arena . (Worked for Murry the K and The Beatles). See how many high school kids can cram in a VW at the local dealership. Set up a mic on a local street corner and engage your listeners with a real person. Or…broadcast a boat race like BSW’s John Lynch does every summer for the local radio station.
Lastly, do the math. Live + Local = Hip . And guess what? Hip = Profit. And, people pay for Hip…simple as that.
Old School Broadcasting STILL rocks. So go sell a local REMOTE broadcast. (Buy your remote gear from BSW). And while you are at it, pass a slice of granny’s peach pie.