Selling…is…hard. If you don’t believe me, I challenge you to go try it. Earning a living by way of selling Radio Advertising is about as difficult as it gets. This isn’t an assumption on my part…I attempted to sell radio advertising for several years. It was the most challenging thing I have ever tried and one of the few things I can honestly say I was a complete failure at. I am grateful that my true calling was selling audio gear TO radio stations. I’m also grateful that there are many Radio Advertising salespeople that are successful. Because of them, we are all employed in this wonderful industry.
As we continue to experience a challenging economy, take a moment and go thank your sales department for doing what they do. Selling Radio Advertising is a tough intangible. A tangible pat-on-the-back from you is appreciated every now and then. Even Herb would approve. You might get to wear his suave tie at the next convention.