Here’s the situation… your station, and most of your competitors, are probably all using pretty much the same mics and processors to produce your spots (does RE20 and 528E sound familiar?) What can you do to make your sound more unique?
Shotgun mics are normally used for TV and film to capture natural-sounding voices at a distance. But when the right shotgun is worked reeeal close (like radio folks do), some interesting things happen to the sound. Everything becomes extremely focused. The room noises are rejected much more than with any regular cardioid-pattern. A certain amount of acoustic compression takes place within the mic, even before the processor in the rack gets hold of the sound.
This is part of the “secret formula” for those huge-sounding movie trailer voices. But you can’t just use any shotgun. Many don’t behave well when worked very close. They prefer to be a few feet away from the action.
Need something new from your Production Guy? Try a shotgun (mic)